August 2002 -  PROEXPORT-COLOMBIA          BOGOTÁ, COLOMBIA

Present C.E.O.  Responsible for the definition and execution of the strategy to fuel Colombia’s economic growth through Trade, Tourism and Foreign Direct Investment (formerly 3 separate Agencies were responsible for each role).

Trade

•          Led Colombia through the fastest trade expansion in its recent history amidst strong revaluation of the Colombian Peso versus the dollar; obtained double digit growth over three years in a row and overall growth of over 100%. Broke the barrier of US$ 20 billion/year in exports for the first time.

•          Generated over 6.000 concrete business opportunities for more than 2.100 SME’s closing on US$355 million in direct sales for 2005.

•          Grew exports in 37 markets which comprise 97% of total Colombian exports.

Tourism

•          Re-ignited Colombia’s promotion of tourism after a 6 year hiatus. Defined strategy, target markets and target destinations. This year Colombia will be visited by 1 million foreign tourists, the highest since 1982.

•          Negotiated charter flights from Canada and Italy, re-establishing weekly flights to/from Colombia.

•          Won for Colombia the seat for the Florida Caribbean Cruise Association Platinum Members meeting in June 2006 and the Assembly for the World Tourism Organization in 2007.

Investment

•          Successfully merged the former investment promotion agency, Coinvertir, into Proexport.

•          Defined Foreign Direct Investment (FDI) promotion strategy and initiated strong targeted promotion. This year Colombia will receive over $4 billion in new FDI, the highest since 1997.

•          Defined priorities and agenda with the President’s office and relevant government departments to make Colombia a more competitive destination to attract FDI.

Corporate

•          Transformed Proexport implementing a new work scheme, defining clear impact targets, and changing corporate structure and compensation based on results (first for a Government agency).

•          Redesigned sales process for all 3 business units and developed and implemented a CRM to track down and assist in closing business opportunities.

•          Designed and implemented new promotion tools which made Proexport recipient of a special award by the United Nations Commission on Trade and Development (UNCTAD) at the World Trade Promotion Conference in Malta in 2004.

•          Lead a group of 218 employees with 6 offices in Colombia and 15 around the world.

January   2002 -          PRESIDENTIAL CAMPAIGN DR. ALVARO URIBE VELEZ           BOGOTÁ, COLOMBIA

August    2002 Executive Director and Legal Representative.  Managed Presidential Campaign for current President of Colombia, achieving a first round win with over 53% of total votes.

•          Designed overall campaign structure and operations countrywide, managing over 34 regional offices.

•          Managed all the finances for the campaign, achieving all goals below budget and decided on all investment allocations maximizing electoral ROI.

•          Designed media plans and budgets for TV, radio and printed media.

•          Prepared all legal and financial reports to be submitted to the National Electoral Council. Received special praise for clear, concise and timely reporting.

1999 - 2001    SIMPLEXIS.COM     SAN FRANCISCO, CA
VP of Sales and Business Development, Co-founder.  Founded e-procurement solutions provider for public sector institutions.

•          Founded and grew the company to become the leading e-procurement provider for the education sector.

•          Recruited Lamar Alexander (former Secretary of Education of the United States and presidential candidate) to be Chairman of the Board and Co-founder.  Also, recruited 5 advisory board members.  Coordinated and leveraged company advisory board member’s relationships and experience.

•          Recruited, trained and managed over 30 professionals for sales, strategic partnerships, technical implementation and content management teams.  Set up processes and managed all four departments.